Nouvelle regle HORRIFIQUE pour les dates de sortie de trailer

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What I find most interesting is the idea that they're setting a new rule about how early you can start advertising a film. Right now, it is not uncommon to see teaser trailers a full year ahead of a movie's release, especially if you're talking about giant summer blockbusters. The new rule would establish that no trailer can be released more than five months before a film's release date, while marketing materials like posters and standees would be held to a mere four months before a film's arrival in theaters.

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Cela dit

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Each distributor will be given two exemptions per year on each of the rules,

http://www.hitfix.com/motion-captured/theater-owners-establish-new-guidelines-for-trailers-and-posters-for-upcoming-movies